Macon County Farmers Market
Content strategy and community driven marketing
The Macon County Farmers Market serves as a central gathering place for local farmers, artisans, and community members. While the market already had strong local support, its digital presence needed clearer storytelling and more consistent engagement to reflect the vibrancy and values of the community it serves.
The goal was not to rebrand the market, but to strengthen how its story was communicated online.
Overview
The Macon County Farmers Market plays an important role in the local community, bringing together farmers, makers, and residents on a weekly basis. While the in-person experience felt welcoming and well established, the online presence did not fully reflect the same sense of connection.
Content lacked consistency, vendor stories were underrepresented, and engagement varied from week to week.
Objective
The objective was to improve clarity and consistency across the market’s digital platforms while maintaining its existing identity. The focus was on helping the online presence feel familiar, human, and reflective of the real-life experience of attending the market.
Approach
Rather than introducing new branding or visual direction, the approach centered on working within the market’s existing identity. Content strategy emphasized people, seasonality, and storytelling, with flexibility to adapt to weekly changes and community needs.
The goal was to let the market speak for itself through thoughtful content rather than overproduced messaging.
Execution
Community driven content planning
Vendor and event storytelling
Short form social content
Visual consistency without rebranding
Ongoing content support tied to weekly market rhythms
Outcome
The refined content approach helped align the market’s digital presence with its in-person experience. Engagement became more consistent, vendor participation increased, and the market’s online platforms began to function as an extension of the community rather than a separate promotional space.
