RESUME
MADISON OWENBY
PROFESSIONAL SUMMARY
Marketing-driven creator focused on digital engagement, audience behavior, and community-centered content. Skilled in social media strategy, branding, short-form video, on-site storytelling, and managing communication across small-business environments. Strong independent execution, fast adaptation, and consistent delivery.
CURRENT ROLES
Solo Musician and Performing Artist, January 2023 – Present
Restaurant Server and Manager, Gracious Plates on Main, January 2023 – Present
RECENT MARKETING ROLE
Marketing Intern, Macon County Farmers Market, July 2025 – December 2025
MARKETING EXPERIENCE
Marketing Intern, Macon County Farmers Market
Increased weekly engagement through consistent posting and community-focused content
Launched Vendor Spotlight to strengthen vendor relationships and market visibility
Produced on-site event coverage to reinforce identity and attendance
Created short-form video and storytelling pieces that became top-performing weekly content
Designed and distributed a weekly Market Highlights newsletter that improved click-throughs
Expanded vendor promotion across email and social platforms
Digital Marketing Strategist, Major Display Scoreboards and Edge Technologies
Created marketing collateral for B2B clients in athletics, facilities, and corporate environments
Developed accessible language for Edge Cloud SaaS features and onboarding
Built guides, tutorials, slot maps, and visual materials for sales presentations
Maintained client communication to gather insights and refine messaging
Built a complete B2B content library and delivered materials proactively
MUSIC AND BRAND WORK
Perform throughout Western North Carolina at restaurants, wineries, markets, and private events
Manage branding, booking, client communication, and promotional material
Create photos, video, reels, captions, and website updates
Read live environments and adjust sets in real time for crowd engagement
Build recurring audiences and relationships with venue owners and organizers
SKILLS
Digital Marketing
Content Strategy
Short-Form Video
Brand Messaging
Email Marketing
Audience Engagement
SEO and Marketing Analysis
Event and On-Site Support
CRM and WordPress Management
Communication and Team Coordination
EDUCATION
BSBA Business Administration and Law, Western Carolina University, December 2025, GPA 3.7, Cum Laude
BSBA Marketing, Western Carolina University, December 2025, GPA 3.7, Cum Laude
RELEVANT HOSPITALITY AND EVENTS EXPERIENCE
Restaurant Server and Manager, Gracious Plates on Main
Coordinate staff and guest flow during peak service
Handle closing procedures, staff oversight, and guest issues
Train new employees and support daily communication
Restaurant Bartender and Manager, The Bridge at Mill Creek
Managed bar inventory and efficiency
Built rapport with guests through recommendations
Created seasonal cocktail menus driven by behavior, trends, and cost
Event Coordinator, JMR Weddings and Events
Coordinated more than 20 private events from planning through execution
Directed floor plans, vendor logistics, and production timelines
Lead Server and Assistant Event Coordinator, Highlands Country Club
Supported weddings, galas, and corporate functions in a private-club setting
Participated in wine tastings to increase product confidence and pairing knowledge
HOBBIES AND INTERESTS
Live music and performing
Creative content and digital storytelling
Small-business marketing
Community engagement
Hospitality and guest experience
Travel and cultural immersion
Food and experiential branding
Podcast and trend research
CONTACT
Phone: 828-371-9368
Email: madisonbowenby@gmail.com
Location: Franklin, North Carolina