Resume & Experience

Overview

I work at the intersection of creativity and execution. My background spans digital marketing, hospitality, live events, and small business branding, which has shaped a work style that is organized, adaptable, and people focused. I’m comfortable moving quickly, managing details, and helping ideas turn into clear, thoughtful execution in fast-paced environments.

I care about consistency, follow-through, and doing things well, especially when multiple moving parts are involved.

What I Do Well

I create and manage social media content that feels intentional and aligned with brand voice
I develop clear messaging frameworks that keep content consistent across platforms
I design clean, on-brand visuals using Canva and simple design systems
I help ideas move from concept to execution without losing clarity
I organize timelines, assets, and details so projects stay on track
I pay attention to audience response and adjust based on performance
I show up reliably, communicate clearly, and follow things through

Experience

Marketing Intern

Macon County Farmers Market

I support the market’s digital presence through social media management, content creation, and community-focused storytelling. I launched and manage a recurring Vendor Spotlight series across social and email, produce event-day content, and track engagement to refine messaging. I also write, design, and distribute a weekly Market Highlights newsletter while supporting vendor outreach and coordination.

Digital Marketing Strategist

Major Display Scoreboards & Edge Technologies

I created B2B marketing materials for athletics, facilities management, and SaaS clients, translating complex products into clear, approachable messaging. My work included onboarding guides, content frameworks, sponsor visuals, and sales support assets that helped teams communicate product value more effectively and consistently.

Brand & Content Manager

Madison Owenby Music

I manage all branding, content creation, scheduling, and promotion for my own music business. This includes social media, email communication, visuals, and website updates. Performing regularly has strengthened my understanding of audience awareness, timing, and storytelling, skills that directly influence how I approach marketing and messaging.

Guest Services & Social Media Specialist

Highland Peaks Retreat

I support brand development and guest communication for a wellness retreat through social media planning, content direction, and messaging alignment. I help shape content themes, seasonal campaigns, and visual guidelines while ensuring the on-site guest experience aligns with the retreat’s digital presence and tone.

Hospitality & Event Leadership

Gracious Plates on Main & Highlands Country Club

My hospitality background taught me how to stay calm, organized, and people focused in high-pressure environments. I’ve led shifts, trained staff, coordinated large events, managed timelines, and handled real-time problem solving. I’ve worked as a communication bridge between teams and leadership, ensuring consistency, clarity, and smooth execution during service and events.

Education

Bachelor of Science in Marketing
Bachelor of Science in Business Administration & Law
Western Carolina University

A Note on How I Work

I value clarity, consistency, and accountability. I do my best work in environments where people care about details, communicate openly, and take pride in follow-through. I bring organization, creativity, and a steady presence to the teams I support.